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- Under Armour Nike Industry Key Success Factors Weight Rating Wtd. Score Rating Wtd. Score Innovative Product Design Product Line Breadth Brand Awareness / Reputation Distribution Capabilities Celebrity Endorsers Geographic Market Coverage TOTAL 1.0 Competitive Strength Assessment Using the Key Success Factors you identified in the Industry Analysis, complete a Competitive Strength Assessment using Under Armour and Nike. Supporting rationale for your ratings (use as much space as needed): Conclusions from your completed Competitive Strength Assessment:QUES: Describe the company OF ZARA fashion clothing, its products and the supply chain in which it operates?Explain how EMAAR mission and vision is reflected in the marketing of EMAAR.
- 3. Suppose that a logistics company is designing its offering for a manufacturer of frozen foods to deliver their products to various retailers. Assume that the logistics company follows differentiation strategy to gain competitive advantage. How would this logistics company design the following aspects of the offering in order to create value for the frozen food manufacturer? (a) Product (b) Service (c) Delivery (d) AdviceQuestion 12 Conduct an industry analysis of the carbonated drink industry assuming you are the business strategist working for NESTLE Milo Ghana Limited.Study the data below. 1. What school supply sold at only two different unit cost? 2. Who's representative had the lowest total sales in the East Region?
- a) Explain how to develop procurement strategy matrix, b) Further develop the procurement strategy matrix with an example of university launching new campus?Question 5 What do you understand by Business? Define a business in terms of offer, market, production and delivery capabilities.CB Assignment 5 (Consumer Decision Making) After watching the Consumer Decision Making Presentation, complete the following spread sheet and indicate which brand is most likely to be selected for each of the approaches below. Smart Phones for Smart Phone Attitudes Product Attributes Price Good Reception Screen Size Camera Quality Weight Conjunctive: Product Attributes For Conjunctive use a cutoff rating of 4. For Disjunctive use a cutoff rating of 10. Price Good Reception Screen Size Camera Quality Weight Brand Selected= Disjunctive: Product Attributes Price Good Reception Screen Size Importance Rating 35 25 20 10 10 Camera Quality Weight Brand Selected= A 6 8 8 4 6 35 25 20 10 10 Brand Scores B с 8 7 6 5 A 9 2 7 Minimum Rating =4 (on all attributes) Importance Ra 10 6 3 Brand Scores Rating of 10 on ANY attribute Importance Rating 35 25 20 10 10 Brand Scores C A B D 5 6 8 2 4 D D Lexicographic: Select Best Performer for Most Important Attribute