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How might Naked insurance convince the uninsured car owner to buy into a short-term insurance product for their vehicle

How might Naked insurance convince the uninsured car owner to buy into a short-term insurance product for their vehicle

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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According to the Automobile Association 60-70% of all vehicles on South African roads are uninsured. There are various interpretations as to why that is, with affordability being mentioned as the highest contributing factor. Naked Insurance is hailed as being a highly innovative company in this sector. The company is looking to tap into this uninsured market. They have approached you for consultation as to how they could successfully penetrate this part of the market.

How might Naked insurance convince the uninsured car owner to buy into a short-term insurance product for their vehicle?

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