Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Question
_____ bargaining assumes there are one or more settlements that can create a win-win situation
a.
Integrative
b.
Consensus
c.
Relational
d.
Distributive
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