Review the FTC’s guidelines on disclosure in online, social media, and mobile advertisements at www.ftc.gov/os/2013/03/130312dotcomdisclosures.pdf. Will the FTC’s requirements regarding ads and endorsers make Twitter less effective as an advertising medium? (AACSB: Written and Oral Communication; Information Technology; Reflective Thinking)

Help me please ?

How did advertising start? Discuss comprehensively.

Ethics the use of branded content is on the rise, especially in digital marketing. this includes contentmarketing, native advertising, product placements,branded entertainment, and advergaming. how doyou think consumers respond to these tactics? are youaware that these are forms of advertising? is this deceptive? how do you suggest this approach could beimproved to address potential ethical issues?

The evolution of advertising has experienced some major milestones over the years, as it’s had toadapt and change to suit new mediums and audiences constantly. Most significantly, it’s becomemuch more personalized throughout history. The one medium that’s had the biggest impact on the history of advertising and advertising personalization is the internet, and its ability to collect billions of data points on users.In the light of the above paragraph, describe the paradigm shift of advertising from ancient medieval to modern day advertising with relevant examples.

Critical Thinking advertising and other forms of marketing communications have changed radically duringthe last decade or so as a result of digital technology.list some of these changes. What about each of thesechanges has benefitted consumers? harmed consumers? Benefitted marketers? harmed marketers? Whatchanges would you recommend?

What is Integrated Marketing Communication (IMC) and what are its two major components. Discuss. Write the relationship between Advertising and the remaining four promotional strategies namely Personal Selling, Sales Promotion, Public Relations and Direct Marketing.

Analyze their current advertising campaign(s) and other elements of the McDonalds Integrated Marketing Communication(IMC) strategy. Are they effective?

Compare and contrast digital brands to traditional brands. In addition, using the chapter insights regarding this topic, discuss and describe four (4) marketing considerations that are highly responsible for the uniqueness of a digital brand. Why? Explain. Please make sure to provide relevant Social Media/Digital Marketing concepts to support claims.