How did advertising start? Discuss comprehensively.

What is sales promotion? Why is it used?

Name and describe the two basic promotion mix strategies. In which strategy is advertising more important?

Describe the steps in developing an advertising campaign. What is a creative brief? What is meant by theappeal, execution format, tonality, and creative tacticsused in an ad campaign?

Would public relations activities be effective?

Why is Coca-Cola so successful in advertising? What are some examples of their successful strategies?

What would experiential marketing need toaccomplish in order to be a useful promotional technique?

Think of a successful advertisement for a product. This could be a print ad, commercial, or other marketing strategy. What was it and why do you think it was so successful?

How is product advertising different from institutional advertising? With in product advertising, describe and provide an example of pioneering, competitive, comparative, and reminder advertising?

What role does public relations play in supporting sales promotion efforts?