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Familiar Packaging
Consistency in packaging is essential for a brand's continued popularity because it allows customers to quickly identify the product and purchase it for themselves.
Coca-Cola is a well-known brand due to its consistent image, color palette, and taste over the years. Coca-Cola products are well-liked on the market due to their straightforward packaging.
Personalization
Personalization of Coca-Cola's products has long been a favorite marketing strategy. Because of this, its beverages are flavored differently depending on where the store is located. As a result, each nation has its own version of Coca Cola that is not available anywhere else.
Customer loyalty and repeat business are both aided by this strategy.
Digitization
One of the most widely used platforms for product promotion and sales today is social media.Coca-Cola is not the only company that has made extensive use of this lucrative market.
The brand's increased reach among young people, who make up the majority of social media users, is another added benefit of this move.
Customer Experience
The slogan of Coca-Cola is "happiness in a bottle. "Their drinks are more than just drinks; rather, they are feelings and emotions, which makes them more appealing to customers. Coca-Cola also used a new packaging campaign that individualized 2 million bottle designs. Before that, they had distributed 250 bottle labels with people's first names on them. This was another marketing strategy that the company used.
The company gets a lot of business from these kinds of marketing campaigns simply because they make people curious and interested.
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