Regional manager: Nike Inc., one of the largest sneaker manufacturers in the world, has multiple headquarters strategically placed in various geographic locations. One of which has been going through a wave of uncertainty is their Southeast Asia plant. This was largely due to the restrictions set in place by Covid-19, 2020’s favorite antagonist. The newest variant of Covid (the Delta strain) hit Southeast Asia particularly hard, causing businesses to balance vaccines and movement restriction policies to maintain their plant’s productivity.  Production for the Nike plant in Vietnam accounts for about 80% of their footwear exports and employs about 500,000 workers. These workers are responsible for procuring the materials for manufacturing and then assembling Nike shoes and other branded merchandise, the lifeblood of the company. The Southeast Asia region, like most others, makes sales for new sneaker releases through the Nike SNKRS app. The app delivers information to a database that reflects which sneakers are being followed and by how many people. It even records how many sales and of how many sizes a certain sneaker may have. During the pandemic’s lockdown, it has been shown that sneaker sales were increasing because more people were staying in, having more time to shop online and watch for releases. A regional manager will then have the information to determine how to better manage the limited number of workers in a way to prioritize the production and distribution of the sneakers with the most “likes” on their app. Question  1. did the student select one of the levels of decision making and identified one decision that a manager at that level might make.explain  2. does the decision relate to the retail business and what it does?. explain  3. does it explain what information a manager at that level might get from the IT systems, such as inventory management or customer information system, to aid in making that decision?.explain

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter9: Reaching Global Markets
Section9.2: Nfl Goes Global: From Soccer To Football?
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Regional manager: Nike Inc., one of the largest sneaker manufacturers in the world, has multiple headquarters strategically placed in various geographic locations. One of which has been going through a wave of uncertainty is their Southeast Asia plant. This was largely due to the restrictions set in place by Covid-19, 2020’s favorite antagonist. The newest variant of Covid (the Delta strain) hit Southeast Asia particularly hard, causing businesses to balance vaccines and movement restriction policies to maintain their plant’s productivity.  Production for the Nike plant in Vietnam accounts for about 80% of their footwear exports and employs about 500,000 workers. These workers are responsible for procuring the materials for manufacturing and then assembling Nike shoes and other branded merchandise, the lifeblood of the company.

The Southeast Asia region, like most others, makes sales for new sneaker releases through the Nike SNKRS app. The app delivers information to a database that reflects which sneakers are being followed and by how many people. It even records how many sales and of how many sizes a certain sneaker may have. During the pandemic’s lockdown, it has been shown that sneaker sales were increasing because more people were staying in, having more time to shop online and watch for releases. A regional manager will then have the information to determine how to better manage the limited number of workers in a way to prioritize the production and distribution of the sneakers with the most “likes” on their app.

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1. did the student select one of the levels of decision making and identified one decision that a manager at that level might make.explain 

2. does the decision relate to the retail business and what it does?. explain 

3. does it explain what information a manager at that level might get from the IT systems, such as inventory management or customer information system, to aid in making that decision?.explain

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