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You are responsible for digital marketing of fast-growing and ambitious women fashion apparel from Bangladesh. Your online sales contribute 20% to your overall sales. Primary markets for online sales are India (45% of total online sales revenue), Australia (30% of total online sales revenue), and Indonesia (20% of total online sales revenue). Other regions contribute only 5% to total online sales revenue. You have allocated 50% of your digital ads to Australia, 40% to India, 5% to Indonesia, and 5% to the other markets. Moreover, you have noticed that your conversion rate in Australia is lower than in India and Indonesia. You need to deploy a digital marketing campaign to increase awareness about the services and increase online sales contribution to total sales to at least 35%. In a reflective paper, please address the following:
Question 1
In a short essay, using no more than 500 words, please evaluate:
What guerrilla or ambush marketing actions could you create to increase awareness and sales in the digital space?
What factors do you need to take into account to ensure success of guerrilla marketing efforts?
Digital marketing is very important tool in this area because most of the customers are already using mobile or other internet tools. There are various advantages for using digital marketing tools like better accuracy in targeting in customers, changing the marketing content anytime, getting better and the analytics and indicators towards progress of the camping, etc.
There are various strategies using social media marketing aur digital marketing with which the company can get maximum customers at minimum investment of resources. Every company should use marketing orientation of management and use customer centric attitude in every single decision making.
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