Question Property developers who build shopping malls like to have them "anchored" with the outlets of one or more famous national retail chains, like Hudson's Bay Company or London Drugs or Sephora. Having such anchors is obviously good for the mall developers because anchor stores bring a lot of foot traffic that can help generate sales for smaller stores that lack well-known national brands. But what's in it for the national retail chains? Why becomes an anchor?
Question Property developers who build shopping malls like to have them "anchored" with the outlets of one or more famous national retail chains, like Hudson's Bay Company or London Drugs or Sephora. Having such anchors is obviously good for the mall developers because anchor stores bring a lot of foot traffic that can help generate sales for smaller stores that lack well-known national brands. But what's in it for the national retail chains? Why becomes an anchor?
Chapter14: Marketing Channels And Supply Chain Management
Section: Chapter Questions
Problem 15DRQ
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Property developers who build shopping malls like to have them "anchored" with the outlets of one or more
famous national retail chains, like Hudson's Bay Company or London Drugs or Sephora. Having such
anchors is obviously good for the mall developers because anchor stores bring a lot of foot traffic that can
help generate sales for smaller stores that lack well-known national brands. But what's in it for the national
retail chains? Why becomes an anchor?
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