Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
expand_more
expand_more
format_list_bulleted
Question
Question 39
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
Step by stepSolved in 3 steps
Knowledge Booster
Similar questions
- Question 3 Best Technology (BT) is a leading manufacturer of adhesives used in a variety of industrial applications. BT produces two types of industrial adhesives in its Texas plant for the US market. The two types of adhesives are produced using the same production technology and equipment. They have identical characteristics except their adhesive strengths which are determined by the last production step of mixing with different chemicals. The demands for the two types of adhesives are independent and their weekly demands in the US distribution centre (DC) are approximately normally distributed with their means and standard deviations given below. Adhesives Type I Adhesive Type II Adhesive Mean (kg) Standard Deviation (kg) 9,000 10,000 4,000 3,000 The replenishment lead time of the adhesives from BT's manufacturing plant to the US DC is 4 weeks. The current adhesive production cost is $100/kg, the cost of shipping the adhesive from the plant to the DC is $20,000, and the annual…arrow_forwardAlthough most blue laws disappeared during the 18th and 19th Centuries, laws prohibiting on Sunday are still in effect in some states or local communities. Question 2 options: Selling alcoholic beverages Selling gasoline Unnecessary work All of the abovearrow_forwardQuestion 4 There are many types of airlines involved in the air cargo business. Think of an airline that you are familiar with. Determine the characteristics of this airline (e.g. aircraft fleet, services provided, products, service quality and service coverage) and its classification by the air cargo business. (10 marks) With reference to the same airline, critique on three (3) key challenges the airline is likely to face in terms of managing its revenue. (15 marks) (a) (b)arrow_forward
- Question 1: A piece of equipment used in a business has a basis of $25,000 and is expected to have salvage value $5,000 at the end of it's 5 years of useful life. Find its annual depreciation rate and tabulate the annual depreciation amounts and book value of the equipment at the end of each year. Nearsarrow_forwardQuestion 4 Jetair was founded in September 2007 and is one of a growing number of low-cost airlines in the country of Salta. Jetair's strategy is to operate as a low-cost, high-efficiency airline, and it does this by: Operating mostly in secondary cities to reduce landing costs. ● Using only one type of aircraft in order to reduce maintenance and operational costs. These planes are leased rather than bought outright. Having only one category of seat class. Having no pre-allocated seats or in-flight entertainment. Focusing on e-commerce with customers, both booking tickets and checking in for flights online. The airline was given an 'on-time arrival' ranking of seventh best by the country's aviation authority, which ranks all 50 of the country's airlines based on the number of flights which arrive on time at their destinations. 48 Jetair flights were cancelled in 2013 compared to 35 in 2012. This increase was due to an increase in the staff absentee rate at Jetair from 3 days per staff…arrow_forwardWhat is section 1981? Question 13 options: A Federal law that complements the Civil Rights Act of 1964 which states, all persons shall have the same right to make and enforce contracts as enjoyed by white citizens. A Federal law that complements the Civil Rights Act of 1964 which states, all persons shall have the same right to make and enforce contracts as enjoyed by non-transgendered citizens. A Federal law that complements to make and enforce contracts as enjoyed by ethnic origins and age groups. None of the abovearrow_forward
- A trade allowance is a price reduction offered by retailers to customers who are buying homogeneous shopping goods. Question 24 options: True Falsearrow_forwardQuestion 1 You are given the following information about a wooden crate that is being shipped to by truck to the city of New York. Rate = $6.00/pounds w/m, Weight = 200 pounds; Dimensions: Length = 30 inches, Width = 40 inches, Height = 36 inches How much will the shipper be charged? $1200.00 $150.00 $200.00 $1500.00arrow_forwardAccording to the Dependence Effect, consumers control the market through their purchases and so direct what is produced. Question 10 options: True Falsearrow_forward
- Compensatory damages compensates a Plaintiff for injuries suffered, such as medical expenses and loss of consortium. Question 12 options: TRUE FALSE None of the above All of the abovearrow_forwardQuestion 3 (1 point) ✓ Saved Which of these items product? (not a service) Haircut Dry cleaning Cell phone Mowing Question 4 (1 point) A Saved is responsible for all debt and is easy to rarrow_forwardQuestion 5 You are receiving an shipment and come across a box of shaving cream. What should you do? Please choose all that apply. Receive the shaving cream Raise an Andon CSecure it well with bubble wrap after scanning it in O Note is as Flammable on your workstation Submitarrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning