Question 4Jetair was founded in September 2007 and is one of a growing number of low-cost airlines in the country ofSalta.Jetair's strategy is to operate as a low-cost, high-efficiency airline, and it does this by:Operating mostly in secondary cities to reduce landing costs.●Using only one type of aircraft in order to reduce maintenance and operational costs. These planesare leased rather than bought outright.Having only one category of seat class.Having no pre-allocated seats or in-flight entertainment.Focusing on e-commerce with customers, both booking tickets and checking in for flights online.The airline was given an 'on-time arrival' ranking of seventh best by the country's aviation authority, whichranks all 50 of the country's airlines based on the number of flights which arrive on time at their destinations.48 Jetair flights were cancelled in 2013 compared to 35 in 2012. This increase was due to an increase in thestaff absentee rate at Jetair from 3 days per staff member per year to 4.5 days.The average 'ground turnaround time' for airlines in Salta is 50 minutes, meaning that, on average, planesare on the ground for cleaning, refuelling, etc., for 50 minutes before departing again. Customer satisfactionsurveys have shown that 85% of customers are happy with the standard of cleanliness on Jetair's planes.The number of passengers carried by the airline has grown from 300,000 passengers on a total of 3,428 flightsin 2007 to 920,000 passengers on 7,650 flights in 2013. The overall growth of the airline has been helped bythe limited route licensing policy of the Saltan government, which has given Jetair almost monopoly statuson some of its routes. However, the government is now set to change this policy with almost immediateeffect, and it has become more important than ever to monitor performance effectively.Required:a) Describe each of the four perspectives of the balanced scorecard.b) For each perspective of the balanced scorecard, identify one goal together with a correspondingperformance measure which could be used by Jetair to measure the company's performance. The goalsand measures should be specifically relevant to Jetair. For each pair of goals and measures, explainwhy you have chosen them.

An organization's performance can be measured and tracked using a balanced scorecard, a strategic…

Answered: Required: a) Describe each of the four…

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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