Module 5 Question 6  The owner of the Petreno Pharmaceutical Company is evaluating the expected annual sales for a new line of facial care products and estimates that there is a 60 percent chance that the product line will be extremely​ successful, in which case it will generate sales next year of 8.0 million.​ However, since the new product line has a unique appeal that will require substantial advertising by its manufacturer to gain consumer​ acceptance, there is a 40 percent chance that revenues for next year will be a modest 1.0 million. What is the expected level of revenues for the new product​ line? The expected total revenue for the new line of products is $ ___ million

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter9: Decision Making Under Uncertainty
Section: Chapter Questions
Problem 30P
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Module 5 Question 6 

The owner of the Petreno Pharmaceutical Company is evaluating the expected annual sales for a new line of facial care products and estimates that there is a 60 percent chance that the product line will be extremely​ successful, in which case it will generate sales next year of 8.0 million.​ However, since the new product line has a unique appeal that will require substantial advertising by its manufacturer to gain consumer​ acceptance, there is a 40 percent chance that revenues for next year will be a modest 1.0 million. What is the expected level of revenues for the new product​ line?

The expected total revenue for the new line of products is $ ___ million

Expert Solution
Step 1 Understanding the given data

There are 2 outcomes given in the question: Extremely successful or modest. 

For Extremely successful outcome, 

Probability = 60%

Revenue = 8 million 

For modest outcome, 

Probability = 40%

Revenue = 1 million

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