primary marketing objective of all competitors in mature markets is simply to: Increase price to maximize profits. Increase market penetration. Hold their existing customers. Market their products to a new market. All of the above

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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A primary marketing objective of all competitors in mature markets is simply to:

    1. Increase price to maximize profits.
    2. Increase market penetration.
    3. Hold their existing customers.
    4. Market their products to a new market.
    5. All of the above
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