Among sociocultural influences on a consumer are the views, opinions, and behaviors of other people. O True O False QUESTION 17

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter7: Consumer Buying Behavior
Section: Chapter Questions
Problem 4DYMP
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Among sociocultural influences on a consumer are the views, opinions, and behaviors of other people.
O True
O False
QUESTION 17
Business-to-business (B2B) marketing is very similar to consumer marketing.
O True
O False
QUESTION 18
Buyer-seller relationships are typically more important and developed in B28 than in consumer markets.
O True
O False
QUESTION 19
"Derived demand" by a business refers to its needs to purchase goods and services which will increase profits and/or reduce costs.
O True
O False
QUESTION 20
Those who use, influence, decide, and buy may be separate or in some combination when making a business purchase.
O True
O False
Transcribed Image Text:Among sociocultural influences on a consumer are the views, opinions, and behaviors of other people. O True O False QUESTION 17 Business-to-business (B2B) marketing is very similar to consumer marketing. O True O False QUESTION 18 Buyer-seller relationships are typically more important and developed in B28 than in consumer markets. O True O False QUESTION 19 "Derived demand" by a business refers to its needs to purchase goods and services which will increase profits and/or reduce costs. O True O False QUESTION 20 Those who use, influence, decide, and buy may be separate or in some combination when making a business purchase. O True O False
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9780357033791
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Pride, William M
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South Western Educational Publishing