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The 4’Ps were discussed in the case. Which promotion and place strategies are best suited to
Nestlé’s global brands such as Kit Kat and Maggi.
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Solved in 2 steps
- Which of the 4 P's promotion and place strategies are best suited to Nestlé’s global brands such as Kit Kat and Maggi (bouillons, soups, and seasonings).Following SOSTAC framework, what is the viability of introducing Pret a Manger to Canada? I want to know primarily about what objectives Pret a Manger would have if they choose to expand towards Canada.The brands meaning and positioning is derived from the seven Ps. Contrast the seven Ps which position KFC South Africa relative to their major competitors. Use the following heading: Place/Location/Distribution channels.
- Describe the where p&g product is distributed. How do they distribute their product, where is their product manufactured?Can the Yum Brands/KFC approach be successful multi-nationally?2. ‘Ukay-ukay’ Business. There are a lot of ukay-ukay shops in the country. Theyare filled with second-hand clothes, slight factory defects, and out-of-season fashion. Somebuyers are fond of buying ukay-ukay products because of its affordability and availability ofbranded products at low cost. For instance, instead of buying P1, 999 Levi Jeans on malls, you can buy second-hand Levi Jeans at P400 in Ukay-ukay shops. How do retailers pricethese Ukay-ukay products?__________________________________________________________________________
- 2. ‘Ukay-ukay’ Business. There are a lot of ukay-ukay shops in the country. Theyare filled with second-hand clothes, slight factory defects, and out-of-season fashion. Somebuyers are fond of buying ukay-ukay products because of its affordability and availability ofbranded products at low cost. For instance, instead of buying P1, 999 Levi Jeans on malls, you can buy second-hand Levi Jeans at P400 in Ukay-ukay shops. How do retailers pricethese Ukay-ukay products?______________________________________________________________________________________________________________________________________________________________________________________________________________________________3. You probably enjoy seasonal sales that takes place at certain times of the yearsuch as ‘Christmas Sales’ and ‘Graduation Sales’. Why do retailers run these sales eachyear? Do you think this strategy is effective? Why or why not?_ndia’s leading denim manufacturer, Aravind Mills, wish to expand its consumer base, with anew brand tailored jean specifically for the rural market. It required not only a new productdesign but also a new distribution approach.(i) Consumer preferences:Market research revealed:(a) Many in rural areas found even the cheapest branded jeans beyond their means.(b) There is skepticism towards readymade products among rural Indians.(ii) Product:Ready –to-stitch jeans were supposed to be priced at 195, as against the unorganized sector’srange of 150-350, the kit is to be provided which include a denim trouser length with specifictailoring instructions and the brand zipper, rivets and buttons that distinguish jeans from moredenim trousers in the consumer’s mind. (iii) Distribution;It was the critical issue. Not only the product be made available but also the expertise to tailor itis to be created. Success depended on total tailor’s fineness. The product was made available invillage with a…• What have international marketing strategies been key to Kors's success? Describe the role of branding in the global luxury products market. • What can Kors do to expand international sales?
- Levis is a global leader in denim garments especially the denim jeans. Traditionally, the company has been a unisex company. Levis has been in India now for more than two decades. Given the fact that India is primarily a young aspirational market where the women are also now playing an assertive role, it proposes to develop a marketing plan which would help it connect better with young and youthful market. Today, it has competition from other brands, marketing casual wear and the ethnic garments. Given the market scenario of India, what marketing plan would you develop if you were hired as Brand Manager?Consider Oreos brand. What strategies have allowed it to be so successful globally? Explain fully and with detail. Use bullet points.can u answer it as soon as possible, thanks Koon’s is a leading instant noodle producer in Malaysia. In recent years, the company has experienced a rapid growth from international sales. Its products are now producing in Malaysia, Poland and North America and selling in 20 countries across Asia, Europe and North America. The success comes from its product localization, where it varies its instant noodle in ingredients, favours and packaging for buyers in different countries. Currently, Koon’s would explore theuntapped market in South Africa. (b) Identify and explain any THREE foreign market entry strategies that Koon’s could adopt to enter the South Africa market. Illustrate each strategy with an example from Koon’s case.