Question please solve it quickly I need it necessaryConsider the sales campaign process model of figure below. Describe which7PMG guidelines can be used to improve this model.Sales activityto be preparedCustomer mailcampaignto be sentCustomer inquiresabout productList oferrorsMailingcampaignprocessingModel aftercorrectionCustomerRFQprocessingXX1- redraw the model after correction.Inquiry itemsto be rejectedSales activityprocessingXxCustomerquotationhandlingend

Meaning of 7 PMG:- The 7 project management guidelines (7PMG) refers to a set of best practices for…

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Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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To start an e- business market analysis is very important. The given diagram illustrates each factor that could have impact in your business plan. Being an analyst discuss each of the factor that how it will affect your e-busine. Also elaborate the actions that could be initiated to control the situation and make the situation favorable to your e-business. E-business strategy To inform online E-business Demand Opportunities + threats revenue objectives analysis contribution Competitor analysis E-marketing plan SLEPT factors (Ch 4) Constraints Differential advantage E-marketing budget, staf channel partners Channel Intermediary analysis Resource analysis restructuring E-marketing plan comprises Situation analysis • E-marketing objectives Strategies for target markets • Tactics for marketing mix: • Product • Price • Place • Promotion (communications mix) • Actions, control and monitoring
Belbin Beverages Ltd flagship product, a honey flavoured beer targeted to women in the agebracket 21 to 40 has been experiencing slow sales over the past year. However, Belbin’s otherbeer products have continued to perform well. Your task is to conduct marketing research todetermine whether the product should be continued.You must write a report about the marketing research process and your findings.Your report should include:2. An analysis of the data presented graphically (use fictitious/self created data)3. A presentation of the findings and conclusion
In detail, describe (minimum of 10) different Ad exposures someone could experience on a given day. (For example: North Face Jacket Facebook ads while using facebook, in the morning, and seeing lawyer billboards while driving in the evening) Analyze it from a marketer's perspective, as to why they reached you the way they did, you being their target audience.
Marketers historically have tended to rely too much on click- through rates as a metric for success of web advertising. Click- through rate means the proportion of visitors who initiated action with respect to an advertisement that redirected them to another page where they might purchase an item or learn more about a product or service. Technically, click-through rate is the number of times a click is made on the advertise- ment divided by the total impressions (the times an advertise- ment was served up to the consumer during the visit to the website). Thus, Number of click-throughs Click-through rate (%) : Number of impressions
Conduct a market share and profitability analysis of the food brand Sara Lee. (Please include number specifics) Based on the analysis and performance, give them a "marketing grade".
Jane employs ambush marketing to help her determine which individuals or organizations are most likely to use the products of her electronic company. Select one: True False
Nathan gauged the level of exposure to his marketing campaign usingthe percentage of the target population exposed at least once to his advertisement, representing its a. reach. b. frequency. c. relevance. d. gross rating points. e. return on investment.
Interview two salespersons for the followingproducts. Determine the role that opinion leadersplay in the purchase of their product and howthey adjust their sales process in light of theseinfluences.a. Smartphonesb. Golf equipmentc. Computersd. Arte. Jewelryf. Sunglasses
Select an advertising campaign and analyze it. Create a 150-250 word response and state why the campaign attracted your attention. Be sure to include the answers to the following questions in your response: Did it create a desire for the product advertised? Why? •What was the execution method used in the campaign? Was it an effective execution method or would another one have worked better? . How can a marketing manager measure the effectiveness of his or her advertising campaign? • What is integrated marketing communications and did the advertising campaign which you analyzed incorporate the elements of integrated marketing communications? Why or why not?
Marketjng question _ evaluate the effectiveness of marketing management in a given organizational context
The marketing manager of XYZ brewery is developing a promotional strategy for their high quality low cost beer. He wants to state the advantages of XYZ’s line and give customers a reason to choose it over the competition. The goal of this promotional strategy is to ______.A. PersuadeB. InformC. CaptivateD. RemindE. Manipulate
41.42.43 A) Many brands decide to reposition themselves on the market. 1. Explain what is meant by repositioning; 2. Why a brand would choose to do it; 3. Give at least one example. Input space # 1 Input space # 2 Input space # 3 B) Although demographic segmentation is easier to achieve, marketers often choose to combine it with psychographic segmentation. Explain why. C) What can marketers do at the needs recognition stage to influence consumers' purchasing decisions? 1. Identify and explain at least 2 methods used by marketers at this stage of the consumer decision-making process. 2. Give an example. Input space # 1 Input space # 2

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