please explain in detail:- Sole Founder of PostcardMania, Joy bootstrapped her business to $62 million in 2019 with only a phone, a computer and postcards. From a survey, 81% of people reported that they look forward to seeing what they have received in their mailbox. (Source: Forbes, 2020) a. Explain the most appropriate communications mix tool as described in the case above. Discuss three channels most commonly used for the selected communications mix tool

please explain in detail:- Sole Founder of PostcardMania, Joy bootstrapped her business to $62 million in 2019 with only a phone, a computer and postcards. From a survey, 81% of people reported that they look forward to seeing what they have received in their mailbox. (Source: Forbes, 2020) a. Explain the most appropriate communications mix tool as described in the case above. Discuss three channels most commonly used for the selected communications mix tool

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter10: Digital Marketing And Social Networking

Section: Chapter Questions

Problem 1DYMP

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Sole Founder of PostcardMania, Joy bootstrapped her business to $62 million in 2019 with only a phone, a computer and postcards. From a survey, 81% of people reported that they look forward to seeing what they have received in their mailbox. (Source: Forbes, 2020) Explain the most appropriate communications mix tool as described in the case above. Discuss three channels most commonly used for the selected communications mix tool. Discuss three advantages and three disadvantages of the selected communications mix tool in question (a). Support each of your answers with strong evidence.
1.) Explain how HomePro leveraged the eight unique features and characteristics of e-commerce technology business and derived benefits. 2.) Describe the advantages and disadvantages of using social media for business promotion. Give appropriate and relevant examples from the case study given above. 3.) Give an example of a business decision from this case study that was facilitated by using social media to interact with customers resulting in product improvement.
Develop a Social Media Marketing Strategy with the information below as your base data. DOLLA Financial Services Limited will be launching its newest subsidiary, Ultra Financier Limited, on November 1 to be led by CEO David Henriques. The company was incorporated on August 3, according to the Companies Office of Jamaica records, but only received approval for its formation by its board of directors recently. The subsidiary will be injected with $350 million from Dolla's upsized $1.5-billion secured corporate notes (bond). Dolla is the sole shareholder with 1 million ordinary shares, with Dolla Chairman Ryan-Kwesi Reid, Dolla CEO Kadeen Mairs, Dolla Chief Financial Officer Trevene McKenzie, First Rock Private Equity (FRPE) Managing Director Christopher Yeung and Henriques as directors. "Ultra is going to be lending to high net worth (HNW) individuals. We'll lend between $1 million to $100 million per person and we take luxury assets, prime investments, and properties as collateral. A…
Q 1. What are the major steps in developing effective communications? Q 2. What is an integrated marketing communications program?
The Relationship between E- Marketing Mix Strategy and Integrated Marketing Communication: A Conceptual Framework Over the last three decades, the global economy and the corporate world have seen tremendous changes in technology advancement, especially in information technology and business owner required to come out with creative idea. In this research, the researcher tries to offer valuable insight into the relationship between E-Marketing mix strategy and integrated marketing communication. This research done by exploring whether e-marketing has impact on integrated marketing communication. The researcher underlined and deliberated the imperative formula of E-marketing which represented by 2P+2C+3S (Personalization, Privacy, Customer Service, Community, Site, Security and Sales Promotion). These function from the framework of an e-marketing strategy concluded, information technology has revolutionized the mechanism by which the business communicates to both current and prospective…
ou are to focus on the use of Social Media on a business of Zara. The focus will be on how Social Media enhances the sales of Zara this business : Describe all the types of Social Marketing platforms available for Zara business to use to connect with their target customer write a creative advice for Zara business to improve their sales.
Explain and discuss the evolution of email marketing. According to Sachdev (2024), email marketing is generally useful for increasing sales, conversions, and ensuring customers are associated with the brand. Based on the author Raj Sachdev's analogy of email marketing, describe and discuss the four (4) objectives listed below of email marketing. Please make sure to provide relevant Social Media/Digital Marketing concepts to support claims. 4 objectives: 1. Increased Brand Awareness 2. Gain traffic, leads, sales, and conversions 3. Enhance retention and loyalty 4. Increase brand image and reputation
Examine a sports business (Nike) website https://www.nike.com/ Seek to identify the steps of the communications and marketing plan they may have implemented. Is there a strategic approach to communications that they may also be using? In answering both questions what evidence can you share to validate your claims
Answer the following questions briefly. Cite all references in APA format. 1. What is the role of managing information in the tourism industry? 2. How does the application of information systems increase the competitiveness of a tourism business? 3. Why is the global distribution system (GDS) is often used to tap into the corporate travel market? 4. Explain the relationship between e-commerce and digital marketing? 5. Why is trust a pre-condition for a flourishing e-commerce?
URL: https://finance.yahoo.com/news/colgate-launches-groundbreaking-recyclable-toothpaste-140000423.html Explain how the article relates to the concepts/frameworks covered in Marketing? Describe what went well and what did not with the company’s marketing? Acting as a consultant for the company in the article, what would you recommend they do differently with their marketing to achieve better results?
•What are communication channels, flows, and networks within an organization? When are different channels are appropriate? •What are common risks and ethical issues associated with electronic communication in business?
The elasticity of sales to communication was summarized in the table below. Channels length short medium long Advertising 2.50 4.22 8.42 Personal selling 8.21 0.88 0.15 Promotion 0.24 1.95 1.98 Publicity 0.11 0.23 0.18 (a) Using means, compare the elasticities of sales to communication (b) Based on your results in (a) describe the following: (i) channel responsiveness (ii) communication responsiveness