Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Prepare a IMC Plan based on the product or service selected in the Learning Team Integrated Marketing Discussion in Week Two.
Integrated Marketing Communications (IMC) Plan and Presentation. Prepare a IMC Plan based on the product or service selected in the Learning Team Integrated Marketing Discussion in Week Two.
Compare and contrast the different types of value networks and distribution channels.
Determine the optimal combination of marketing tools based on market conditions and a selected target market
Differentiate between quantifiable and non-quantifiable marketing tools for your selected product or service.
Include all of your previous research and analysis in the campaign for your product or service in addition to the following:
• communications objective
o Objectives
• Branding
• Customer (end-user and intermediary such as the retailer)
o Tactical plan
• Branding
o Objectives
o Goals
o Plans
o Budget allocation
o Quantifiable and non-quantifiable tools
…………..Answer Preview………………….The discourse entails an overview of Integrated Marketing Communications (IMC) employed by Company. The company has a wide variety of brands and promotional aspect has enabled it outshine other competitors in beverage industry. Marketing communication require lots of advertisement, interactive ethics, a good public relation and personal selling techniques. Coca Cola has…………………..APA937 wordsGet instant access to the full solution from by clicking the purchase button below Added to cart
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