People cannot focus on all of the stimuli that surround them each day. A person's tendency to screen out most of the information is called O a. selective retention O b. selective attention O C. selective distortion cognitive dissonance O d.
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- 4- Which of the following term describe about overt behavior? a. All the statements are correct b. Shopping behavior c. Purchasing behavior d. Usage behaviorWhich of the following is a component of attitude? Select one: a. Cognitive Component b. All of the answers are component of attitude c. Affective Component d. Behavioral Component٣١- Feelings or emotional reactions to an object reflect the _________ component of an attitude. Select one: a. Cognitive b. Behavioral c. Utilitarian d. Affective
- In the traditional decision journey, the stage 'Consideration Set' relates to this step in the AIDA model: a. Attention Ob. Adoption c. Desire d. InterestWhich of the following is not measured by the Myers-Briggs Type Inventory (MBTI)? Multiple Choice sensing vs. intuition extraversion vs. introversion emotional stability vs. neuroticism thinking vs. feeling١١- The cognitive component of attitude consists of a consumer's beliefs about an object. Select one: a. False. b. True.
- 9) During the purchase decision process, an individual at the __________ stage will perceive differences between his or her ideal and actual situations big enough to trigger a decision. Problem recognition Alternative evaluation Cognitive dissonance Routine response behaviorAxes of Affect(in Behavior Economics) Arousal = intensity of the response Valence = +/- response Mapping affective responses: board What's valence here? And what this paragraph means?Hofacker’s model has five stages of information processing which can be used to review the effectiveness of an ad or a promotional container, or the overall page template layout on a site. Explain stage 2 (Attention) and stage 3 (Comprehension and perception).
- Cathy has developed a survey to administer to members of the Society for the Prevention of Cruelty to Animals. Items on the survey include "Name the first five breeds of dogs that come to your mind" and "What is it about owning a dog that you enjoy the most"? After each item the respondents have a space to write their response in their own words. These two items in Cathy's surveys are examples of what type of question? rhetorical open-ended close-ended biasedVermigweren, Karremans, Bernritter, Stroebe, and Wigboldus’s (2013) research on subliminalpriming and branding found that:a. habits moderate the effect of subliminal primes on behaviourb. subliminally priming a brand increases participants’ trust about the productc. forewarning individuals about the presence of subliminal advertisements minimized theireffects on attitudes and behaviourd. subliminally priming a brand name influences deliberative behaviour, but not spontaneousbehavioure. none of the aboveMatt is unhappy with the new stationary bike that he bought recently. He mentions it to his friend Christine and suggests that she consider other brands. In the given scenario, Matt's behavior illustrates _____. A negative word-of-mouth B switching behavior C confirmatory bias D positive disconfirmation