What is a market segment profile? Why is it animportant step in the target market selection process?

Q: the best method of solving the problem of growing Question 1: Self-employment is unemployment in the...

A: Self employment people are people that don’t work for an employer but work for themselves. They are ...

Q: A company makes TVs, Washing machines, refrigerators ad microwave ovens. The length of this product ...

A: Product line: Products in the product line will be serving the similar purpose which are produced an...

Q: Describe copyright and trademark in detail with at least twelve examples each.

A: Infringement of copyright and trade mark can be explained as unauthorised use of owners intellectual...

Q: 9. Describe the methods available to a private carrier to operate as a for-hire carrier.

A: A private carrier does not ship goods as its primary business and, therefore, does not attempt to ca...

Q: Under what conditions would a camera manufacturer adopt a skimming price approach for a new product?...

A: Every organization uses one of the different pricing strategies to set the price for its product. Th...

Q: Which of the following is not true? Select one: a. Management is an art b. Management is a social pr...

A: Management: It is the process of fulfilling the goals. The goals are achieved by efficiently and pro...

Q: Name and describe the four types of joint ventures as methods for entering another country. How does...

A: A joint venture can be referred to as a business arrangement in which two or more business parties a...

Q: Paint, tiles, sanitary ware and blocks are example of a ___________: Select one: a. Product width b....

A: Paint, tiles, sanitary ware and blocks are example of a Product portfolio.

Q: Identify the major social criticisms of marketing.

A: Social criticisms of marketing includes the unfair marketing practices that is not liked by the cons...

Q: Stubbs is somewhat of a celebrity around the tool and die plant, a subsidiary of a large steel compa...

A: Firms should strive for better occupational standards and follow ethical codes of conduct in their o...

Q: Do organizational markets pose greater challenges thanconsumer markets?

A: Yes , organizational markets pose greater challenges thanconsumer markets.   There are critical cont...

Q: Give some examples of business entrepreneurs who despite prevailing economic conditions or against a...

A: Entrepreneurs are individual that creates a whole new business. The risk bearing capacity is the mai...

Q: List and briefly describe the major traditional forms of direct marketing.

A: A promotional technique where the information of the company or the product or service is communicat...

Q: What is marketing

A: Once the goods are produced, the next step is to market them. Companies hire special marketing agenc...

Q: (TCO 3) Cardinality is Group of answer choices the minimum and maximum number of instances associat...

A: Option B

Q: What are the appropriate market coverage strategiesof the retailers? Is it an intensive, selective, ...

A: The process of evaluating a marketplace and finding out how much of it should be covered by the comp...

Q: ________ refers to the integration of all communication channels to deliver a clear and consistent m...

A: The integration of all communication channels to deliver a clear and consistent message. 

Q: Describe the different waysthat advertisers appeal toconsumers.

A: An Advertisement is a form of communication which is non- personal. It is paid and one sided in natu...

Q: What steps in the purchasing process are done electronically versus paper ?

A: People are purchasing products online as well as directly from the market. The procurement process r...

Q: When does information search occur? What isthe difference between internal and externalinformation s...

A: The Decision-making process refers to the various steps the consumer undergoes to come to a final pu...

Q: Customer lifetime value is the stream of income that can be generated by a customer over his entire ...

A: Customer can be explained as the business or individuals that purchase or buy goods or services from...

Q: How does cost-based pricing differ from value-basedpricing?

A: Pricing is the method of fixing the price of a product and it involves various pricing strategies as...

Q: Have you made an online purchase? If so, why do you think so many people who have access to the Inte...

A: The emergence of e-commerce business has significantly encouraged customers to buy on the web. There...

Q: How would you apply category membership as a strategy for promoting a potential presidential candida...

A: According to Philip Kotler, category membership can be defined as a product or sets of products with...

Q: Explain the decisions marketing managers make when developing an advertising program.

A: Marketing managers can be explained as a manager that checks the trends available in the market and ...

Q: What type of publicity tool is used most often by nonprofit organizations?

A: A nonprofit organization can refer as a not-for-profit organization that is a legal entity organized...

Q: How companies can react to the marketing environment?

A: The marketing environment refers to the forces and factors that affect a business firm’s ability to ...