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- From the SOSTAC marketing model, what would be the STRATEGY and the TACTICS applied for WHOLE FOODS MARKET.Inc?the important roles and responsibilities of the Marketing Department in Levi's how your marketing department works and interacts with other departments in your company, and how it supports the broader organizational context in terms of vision, mission, and purpose How the external environment will affect the ability of Levi's to identify opportunities or challenges.1. What methods does Jones Soda use to market its product? 2. How do these marketing methods help the company compete against the market giants? 3. Write a brief critique of the Jones Soda Web site and comment on its effectiveness as a marketing tool.
- A) Discuss Walmart organizations' firmographics, activities, and objectives. Then compare and relate these to its organizational cultures. B) Discuss how this information might be used in developing a marketing strategy for this industry.“The competing concepts under which organizations have conducted marketingactivities include: the production concept, product concept, selling concept,marketingconcept, and holistic marketing concept.” Evaluate the advantages and disadvantagesof each concept. Which concept do you believe is the most effective? Why? Alsodiscuss in brief the role of relationship manager in banks.2. Marketing has often been defined in terms of satisfying customers' needs and wants. Critics, however, maintain that marketing goes beyond that and creates needs and wants that did not exist before. They feel marketers encourage consumers to spend more money than they should on goods and services they do not really need. Take a position: Marketing shapes consumer needs and wants versus marketing merely reflects the needs and wants of customers.
- 5. Identify and analyze specific marketing strategies used by companies. Develop criteria by which you would assess the effectiveness of these strategies, taking into account their alignment with business goals.The marketing mix is a set of tools, which a firm utilizes to implement its marketing strategy. Applying the concepts to either McDonald’s or Subway Sandwiches, detail your understanding of the marketing mix by describing both the traditional 4 P’s approach and the customer centric 4 C’s approach for one of the above businesses. In your answer, illustrate how they differentiate themselves strategically from their competitionSuggest three challenges that PepsiCo should look at that they can develop into competitive advantages.
- Marketing is defined by the American Marketing Association as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large1.” If you read the definition closely, you see that there are four activities, or components, of marketing: 1. Creating. The process of collaborating with suppliers and customers to create offerings that have value. 2. Communicating. Broadly, describing those offerings, as well as learning from customers. 3. Delivering. Getting those offerings to the consumer in a way that optimizes value. 4. Exchanging. Trading value for those offerings. When a company uses exchanging and communicating as their marketing activities. What are they trying to do? What do you think are their objectives? Who are the activities or messages targeted to?Analyze the marketing objectives McDonald’s sets to the marketing performance, andthen discuss to what extent those objectives are truly achieved.Create your own strategic marketing process of your own business. Use the five steps. Preferrably your business is milktea shops.