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Which segmentation variables does Home Depot appear to be using to reach consumer markets? Why are these appropriate?
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- What is market segmentation? Describe the basicconditions required for effective segmentation. Identifyseveral firms that use market segmentationExplain the importance of segmentation research. How does it affect the development of market planning for a particular company?Why is selecting appropriate target markets importantfor an organization that wants to adopt the marketingconcept philosophy?
- Marketing segmentation has been described both as a demand analysis and as a business strategy. What is the difference between these uses of the term market segmentation? When segmenting a market, describe the reason why marketers segment markets? What is the difference between market segmentation strategies and product differentiation strategies in marketing? What is required to effectively use a market segmentation strategy?Do the market segmentation for SUCRAL (a substitute of sugar for diabetic patients), what different basis you can use to segment the market? Develop a Marketing Mix using Product, Price, Place and Promotion for SUCRALHow does each firm employ psychographic segmentation (such as the AIL statements and the VALS approach) to the marketing of its products? Is there a relationship between the use of psychographic segmentation and the types of products sold by each firm?
- Using the full spectrum of segmentation variables, de- scribe how Virgin America segments and targets the market for airline services.You are opening a bookstore, and now working on the marketing plan. Select two target markets for your business. Please explain the criteria you considered in segmentation. Present an appropriate marketing mix for each target market. Provide explanations on your decisions... How can organizations effectively select target markets for test marketing initiatives?
- Explain the concept of customer segmentation in CRM. How is it used to target and personalize marketing efforts?Explain the concept of customer segmentation in the context of CRM. How is it used to improve customer relationships?FOR GOOGLE, Is the size of each market segment sufficiently large or important to warrant a unique marketing mix? please answer and elaborate