NTERNATIONAL BUSINESS Conclude whether the country that you have chosen is an attractive market for the business No. Product/service/company Country 1. Makcik Chaperon service by MakcikTravels.com India

With the exception of Argentina, Brazil, Mexico, France, the U.K., Russia and Germany. What countries would be an important market for "The Horse Place's" (sells horse tack and horse supplies) products?

Think about the following products: packaged flour, swimsuits, textbooks, and automobiles. Describe how a firm would need to adapt the marketing for each of these products to suit conditions in China, Germany, and Saudi Arabia. In particular, think about the nature of the product, its pricing and distribution, and the marketing communications associated with it. China is an emerging market with low per-capita income, Saudi Arabia is an emerging market with a conservative culture rooted in Islam, and Germany is an advanced economy with a liberal culture.

Mr. Rajesh Kumar approached your consulting firm for advice regarding international expansion. His hotels and resorts company does not have any experience at all in venturing into business overseas. Amir, your manager will explain to Mr. Rajesh on the entry methods for international expansion, however he asked you to advise Mr. Rajesh first on the three basic entry decisions that he must consider before choosing the entry methods. Discuss

Studying international business is important for all the following reasons except for ________. A) It explains why a government is motivated by profit.   B) An understanding helps you decide what governmental policies to support.   C) The best way of conducting business may differ by country.   D) It helps managers to decide where to find resources and to sell.   E) Modes of operations may differ from those used domestically.   F) Most companies are either international or compete with international companies.   G)An understanding helps you make better career decisions.

Explain why customer segmentation is important in international marketing ( Note: you are not being asked to explain what customer segmentation is – only why it is important in international marketing.

International Marketing is best defined by the following statement (choose the most accurate answer)   Question 20 options:   a)  The act of marketing across borders.   b)  Marketing between countries and within each country.   c)  Identifying, understanding and satisfying global customer needs better than the competition.   d)  Coordinating marketing activities   e)  It is a task of responding to the uncontrollable factors in a Form's environment, while manipulating the controllable factors.   f)  All of the above

International Marketing can be difficult due to:a.) Exploring different cultures & valuesb.) High costs & low profitsc.) Clashing channel intermediariesd.) Complex supply chain mechanisms

You are conducting an international survey concerning possible acceptance of a new leisure activity: space tourism. One issue that can influence whether individuals in a country find this new concept interesting is culture. Discuss what cultural traits can be used to measure general acceptance of space tourism by country. Then, determine which countries are ideal to target for initial commercialization. Explain why.