Explain why customer segmentation is important in international marketing ( Note: you are not being asked to explain what customer segmentation is – only why it is important in international marketing.

Q: what are the effective segment  to be used by nandos to segments the south african markets

A: Ans. Introduction One of the biggest establishment cafés - "Nando's" has come into the market during…

Q: Product Re-Launch - New Segmentation, Targeting and Positioning for Watermelon Oreos

A: Marketing involves a lot of detailed scrutiny and planning. A firm has to decide segmentation,…

Q: solution for this question with example for the steps with Segmentation, targeting, diffrenetation…

A: Marketing helps a company to sell its products and services and build profits. There are various…

Q: Describe the major functions of marketing channels. Why are these functions better accomplished…

A: Supply chain management is the coordination of all activities associated with the flow and…

Q: Would you rather own your own business independently or become a franchisee? Why?

A: Many people want to be their boss, with their own rules and doing things. Many first-time…

Q: What is a value proposition? discuss the five winning value propositions on which company might…

A: In the world full of cluttered noise full of advertisements and promotions, clarity is power. A firm…

Q: How marketers can influence the different stages of hotel decision-making process giving specific…

A: Marketing has the potential to significantly influence customer behavior. The following are some of…

Q: The above action by President Cyril Ramaphosa is an example of…  a) Market participation. b) Public…

A: The chances of deviation is high when nobody is watching. When there's no watchdog over the…

Q: A conclusion and reccomendations for watermelon oreos as a re-launch product

A: Oreo's are the world's finest biscuit brand which consists of two layers of wafers with a sweet…

Q: Do you agree with Graeter’s decision to stop franchising Explain your answer?

A: Franchising is a marketing and product supply method that is used as a growth strategy by many…

Q: In terms of services marketing, why is it important for customers to see Mike Boyle working out and…

A: Services are different than products in various characteristics. They are not owned by customers and…

Q: Explain the importance of service quality and explain how to deliver exceptional service quality

A: In terms of service delivery, service quality refers to how well a company satisfies its customers'…

Q: Identify three new avenues for advertisement and product placement

A: Advertisement is a form of marketing in which, product is marketing by placing ads on newspaper,…

Q: Create a presentation about "Versace Brand" through marketing point of view

A: Company Profile- Headquartered in Milan, Italy, Versace is a world-famous Italian luxury fashion…

Q: What product do you want to sell?, make a tagline for your chosen product?, who is your market…

A: As in a summer season all prefer to eat something cold and their favourite refreshing ice-cream. So…

Q: Assess your buying behavior. How do you go about deciding whether or not to buy a certain product?…

A: Consumers play an important role in any kind of business and it is essential to retain the existing…

Q: What is the difference between competitive advertising and comparative advertising?

A: Advertising is the most important part of marketing and helps marketers in creating awareness…

Q: The 7P's is only intended to cater product industries.

A: Product business refers to selling of tangible and physical assets. Service business refers to…

Q: As the Marketing Director for Unilever, propose a marketing strategy going forward.

A: Ans. Introduction Strategy is a region wherein one-size-fits-all doesn't work. Truth be told, while…

Q: Discuss several ways to posttest the effectiveness of advertising.

A: Advertising is the promotion method of creating advertisements for commercial products or services.…

Q: Determine the search, experience, and credence qualities that customers are likely to use when…

A: A service is impalpable (which cannot be touched), perishable, and includes people.  The service…

Q: How do Patagonia’s marketing promotion activities serve to reinforce its primary mission?

A: Patagonia is an outdoor clothing retailer company. It is an American company, which was founded by…

Q: Why is consumption patterns becoming similar worldwide? What are the strategic implications of this…

A: Because of global marketplaces, consumption patterns are becoming more similar around the world.…

Q: They have decided to hire you as their Marketing Consultant seeking a second opinion and…

A: As a result, the company has decided to hire me as a consultant to help them achieve their goals.…

Q: What is the importance of a good marketing mix, supply chain management and distribution channel?

A: Marketing mix can be defined as strategies or actions that a company would adopt to achieve its…

Q: Explain the role and significance of marketing channels and supply chains

A: A marketing channel is managed so that products receive adequate market exposure. Producers choose…

Q: Why can the process of commercialization take a considerable amount of time

A: Commercialization- It is the process of bringing brand new products and services to the market. The…

Q: Questions a)      How Could marketing mitigate the health, social, humanitarian, and economic…

A: The Covid 19 pandemic has left a devastating effect of the different domains of human life and…

Q: Know the reason why do retailers want to treat customers differently?

A: Managing different customers differently ”is an accurate but concise definition of Customer…

Q: Describe online retailing and explain how it is changing the field of retailing.

A: Online retail, also referred to as online purchasing, could be a type of digital marketing in which…

Q: How has Cutco used quality to differentiate its products?

A: Marketing is the practice which comprises various activities strating from market research, product…

Q: According to the New Haven 2021 Top Choice Awards, El Cortex Mexican Kitchen and Tequila Bar was…

A: Cialdini's 6 Weapons of influence - Robert Cialdini’s book titled "Influence: The Psychology of…

Q: Summarize why price is important to the marketing mix.

A: When you inquire about the price of a product or service, you are essentially asking how much you…

Q: What is the role of a financial manager?

A: Finance can be explained as the provision of funds at a time when it is needed. Business finance is…

Q: Identify several techniques that help make strategic planning effective

A: Strategic planning is the process through which an organization's executives outline their vision…

Q: What is the attribute and breadth of the service line of bar business as a product/service?

A: Bar business is a type of business in which liquor is provided to the customers in different forms.…

Q: Assuming free markets, purchasing power parity refers to a situation in which the real purchasing…

A: The theory of purchasing power parity (PPP) states that exchange rates between currencies are in…

Q: What would be the marketing mix for rural market?

A: Introduction: Marketing mix is a set of factors, through which a company or firm influences their…

Q: How would you describe Nike’s product mix? Why would the CEO talk about editing down opportunities…

A: Marketing plays an essential role in marking the success of any organization, the same it does with…

Q: Analyze the key dimensions of Product mix.

A: Disclaimer: Since you have asked multiple question, so we will solve the first question for you. If…

Q: What is the difference between institutional and product advertising?

A: There are different types of advertising which are used by different marketers. Difference between…

Q: Given your environmental analysis, which environmental force do you believe is most critical for…

A: Jamba Juice's Advantages One of the organization's main assets might be its regional presence in…

Q: . Explain the major advantages and disadvantages of the three basic methods of compensating…

A: The payment a salesperson receives for their efforts is sales compensation. A base salary,…

Q: Which criticisms of promotion do you believe are the most valid? Why?

A: Promotion process brings the idea of information dissemination about product and services in the…

Q: For each marketing-mix element, which service characteristics are most likely to have an impact?…

A: Marketing Mix denotes the combination of 4Ps of Marketing. The four P's are Product, Price, Place,…

Q: Explain the first-line manager.

A: First-line managers are almost entry-level managers who oversee operations on the ground. They are…

Q: What is AirBnB? How AirBnB operates? Briefly explain its customers, end-users, influencers and…

A: Service industry is one of the most rapidly growing sectors in a economy. Services being intangible,…

Q: There is a growing acceptance in the use of models in mainstream marketing Although there are…

A: PLC stands for product life cycle model. Product life cycle describers the various stages that…

Q: What are the benefits and disadvantages of test marketing?

A: Companies employ test marketing to determine the feasibility of new products or marketing campaigns…

Global Marketing

Global marketing is defined as the process of promoting a product and making it available beyond its country of origin. Hence, it can also be referred to as international marketing. When a product reaches a consumer beyond domestic boundaries, it is called global marketing. Global marketing is a sub-part of marketing. It is not just limited to selling the product worldwide; but also involves proper planning, procurement of materials, manufacturing of a product, placing, and promotion for the product, and introducing it in the domestic and the international markets. Global marketing is not only important for the success of a business but also helpful in the retention of a large consumer base. Various business organizations or companies have failed due to the shortcoming of proper marketing techniques.