Nokia was the leader of the global mobile phone market but was deposed by players such as Apple. Many analysts in strategy attribute this failure to the fact that Nokia’s top management didn’t look beyond their industrial boundaries. Explain this statement in details while necessarily using the following three dimensions: convergence, market share, and shortsightedness.
Nokia was the leader of the global mobile phone market but was deposed by players such as Apple. Many analysts in strategy attribute this failure to the fact that Nokia’s top management didn’t look beyond their industrial boundaries. Explain this statement in details while necessarily using the following three dimensions: convergence, market share, and shortsightedness.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Nokia was the leader of the global mobile phone market but was deposed by players such as Apple. Many analysts in strategy attribute this failure to the fact that Nokia’s top management didn’t look beyond their industrial boundaries. Explain this statement in details while necessarily using the following three dimensions: convergence, market share, and shortsightedness.
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