Based on your own experiences as a computer, tablet, or smartphone user, how does Apple's strategy set them apart from their competition? Does the strategy seem to be connected to a cost-based advantage, differentiating features, servicing the unique needs of a niche, or some combination of these? Why? What is it about Apple's strategy that may lead to a sustainable competitive advantage?

What are the main topics of organizational behavior?

Try to visit a video on youtube "How McDonald's Marketing Strategy Makes you Hungry" and answer this following question:  1. What is the Mission and Vision of the company?2. What is their business concept?3. What is their business scope?4. How they position their company's brand name?5. SWOT Analysis of MCDonalds 6. Why McDonalds still not changing their Tagline “I’m Lovin it” after so many years?

What is Airbus A380 industry analysis? THIS IS NOT ESSAY.

How do Nike's products compare to New Balance in term of choices, quality and price?

Back in 2010, PepsiCo opted to shift gears, abandoning its traditional marketing approach and instead embark on an entirely new marketing strategy entitled the Pepsi Refresh Project. Read the case study provided and subsequent article (see links that follow or download from the Course Resources section on this page) along with any additional reading you choose.  In hindsight, what are the some of the key learnings from the Pepsi Refresh project that can guide IMC campaigns going forward?

GrabCar had been launched in July 2014 but had not gained any traction. The Grab team was also hesitant to market it much as they were concerned about the potential ire of the taxi drivers. The internal debates carried on—and by the time Grab decided to commit to developing GrabCar (whatthe business would call its second ‘vertical’ or business line after taxis), it had lost about a year to Uber growing its presence in the region. Gill evaluated, “Can you imagine, if we had gone all-in early on, we probably wouldn’t have to fight this war with Uber.” A year later in 2015, Grab set up a separate team to manage GrabCar, a new dedicated team whose sole mission was to grow the vertical. The product and engineering team, which was centralised, started prioritising features in the app that would be beneficial for GrabCar users. One of the key new features of GrabCar was job assignment for drivers. Taxis followed a bidding system that mirrored that of the radio call centres. The jobs were…