Based on your own experiences as a computer, tablet, or smartphone user, how does Apple's strategy set them apart from their competition? Does the strategy seem to be connected to a cost-based advantage, differentiating features, servicing the unique needs of a niche, or some combination of these? Why? What is it about Apple's strategy that may lead to a sustainable competitive advantage?

Based on your own experiences as a computer, tablet, or smartphone user, how does Apple's strategy set them apart from their competition? Does the strategy seem to be connected to a cost-based advantage, differentiating features, servicing the unique needs of a niche, or some combination of these? Why? What is it about Apple's strategy that may lead to a sustainable competitive advantage?

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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