Answered: With Procter and Gamble having some of…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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With Procter and Gamble having some of the strongest and trusted brand names in the world, employing 138,000 people in more than 80 countries worldwide and has total worldwide sales of more than $79 billion a year. It is the leader in 15 of the 21 product categories in which it competes, has 23 billion-dollar global brands, spends more than $2 billion annually on R&D, and serves more than 4 billion people in 180 different countries. Its sustained market leadership rests on a number of capabilities and philosophies such as long-term outlook, customer knowledge, quality strategy, product innovation, brand extension strategy, multibrand strategy, communication pioneer, aggressive sales force, manufacturing efficiency and cost cutting and brand management system. P&G’s accomplishments over the past 173 yearsl have come from successfully orchestrating the myriad factors that contribute to market leadership. Now the question is, what risks can P&G possibly encounter or face going forward? Pls indicate answers as many as can be

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