1. Samsung Electronics' Vision 2020- Inspire the world with our innovative technologies, products and design that enrich people's lives and contribute to social prosperity by creating a new future". What could probably be the key contents of the new vision of Samsung by 2030 amids the highly competitive industry environment? 2. McDonalds (and other famous fast-food chains) has always been a subject of controversy and lashing-out by environmental groups/advocates due to its use of non-biodegradable materials. In what ways do you think McDonalds could best address this concern? What related words, phrases, or statement can they consider to be part of their new mission statement?

Based on your own experiences as a computer, tablet, or smartphone user, how does Apple's strategy set them apart from their competition? Does the strategy seem to be connected to a cost-based advantage, differentiating features, servicing the unique needs of a niche, or some combination of these? Why? What is it about Apple's strategy that may lead to a sustainable competitive advantage?

How can Colgate-Palmolive develop a competitive advantage through improvements in sustainability and social responsibility.

Uber allowed people to book and share rides in privatecars via their smartphones. With its headquarters in theUS, it operates in 60 countries and has a strong presence in the Asia–Pacific region. This case study explores Uber’s development and growth, first in the US, then its global expansion and subsequent foray into China. Despite enjoying international success with deep penetration in major cities, Uber flopped in the Chinese market. Critically discuss Uber’s solutions to dealing with THREE global challenge trendsmentioned above. Relevant information from the case should be included. Providerelevant references to the key theories and practices to support the discussion.Relevant examples of other companies in that industry should also be incorporated asa comparison.

Companies are encouraged to establish a competitive advantage. But Peter Senge (2006), author of The Fifth Discipline, advised, “The only sustainable competitive advantage is an organization's ability to learn faster than the competition.” Do you agree? Debate Senge’s position versus other established sources of competitive advantage.