Case Study Analysis:  Netflix’s 2020 Strategy for Battling Rivals in the Global Market for Streamed Video Subscribers What does your strategic group map of this industry look like? How attractively is Netflix positioned on the map? Why? What key factors will determine a streaming company’s success in this industry in the next 3–5 years?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Case Study Analysis:  Netflix’s 2020 Strategy for Battling Rivals in the Global Market for Streamed Video Subscribers

  1. What does your strategic group map of this industry look like?
  2. How attractively is Netflix positioned on the map? Why?
  3. What key factors will determine a streaming company’s success in this industry in the next 3–5 years?
  4. What is Netflix’s strategy?
  5. Which of the five generic competitive strategies discussed in Chapter 5 most closely fit the competitive approach that Netflix is taking?
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What does a SWOT analysis of Netflix reveal about the overall attractiveness of its situation in mid-2020?

 

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