Misalignment between customer expectations and a seller’s perceptions of those expectations represent a ________ gap. Group of answer choices Communication Knowledge Satisfaction Translation
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Misalignment between customer expectations and a seller’s perceptions of those expectations represent a ________ gap.
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- Give one (1) real life application of Correlation then explain Why. BoldItalicUnderlineWhat step of the consumer decision making process is the outcome of a difference between actual and desired states? Question 7 options: a) Needs recognition b) Information search c) Evaluation of alternatives d) Post purchase behaviorvariables are the best starting market segments . brands | psychographic segmented marketing buyer's view seller's view labeling Buyer's black box behavior objectives packaging
- “How does perceived value affect consumer purchase intentions?" is an example of a descriptive research question. True O FalseWhat characteristics of a purchase situation arelikely to contribute to postpurchase dissonance?Provide two examples of sources of customer expectations from which the marketer has limited control.
- OBJECT is target several market segments and designs separate offers for each Product avality Micromarkting brands Packaging Psychographic samgmented markting Mix seller's View consistency Labeling13 Data provided by Wendy, who is taking part in a marketing research study, shows that she had cereal for breakfast on Monday and Wednesday this week, and a bagel on Wednesday. It is most likely that Wendy _____. reports what she is eating on an app is part of an online survey is a mystery shopper in a diner has been posting her meals onto her social media accountOOOO The Davidson Company sells lumber and wants to decide how much inventory it will need over the next year. There is a significant amount of new construction going on in the community. To assess the need for lumber, The Davidson Company looked at the data for lumber sales over the past several years and based his assumptions for future on past Odata. This example shows that it's always a risky to predict growth, but a smart technique is to OO a gather data on the income level of the targeted segment Ob obtain sales data in the industry for several years and draw a conclusion through a moving average O use the census data to see household trends O d.obtain data on the age of potential home buyers
- importance of incotermsWhat is false about the consumer decision process? A Problem recognition stage can include needs and opportunities as well The funnel stages interest and desire could include information search O Action stage of the funnel relate to the purchase and post-purchase stages of consumer decision process. O All are true. None are false.Identify how organizations can use markettng metTics to measure peilormance and achieve marketing control