Answered: Bella has a passion for sports and…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Bella has a passion for sports and thinks it is important to have the right training apparel for sports and training and would like to offer custom made apparel also. She believes there is a gap in the market and consumers have limited options for sporting apparel. She is considering opening up her own sports clothing store in a busy local shopping centre.

(a) In respect to defining markets, identify ONE type of market that her business a clothing store would operate in.

(b) Name and describe ONE method that could be used by Bella to collect relevant data about potential customers/a consumer target market for her sports clothing store.

(c) Name and explain how ONE element of the promotion mix would assist to promote Bella’s sports clothing store, provide a specific examples

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