Segmentation and Target Market

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Apple Comany 

 Segmentation and Target Market 

Create Analysis of potential customers, segmentation of market and selection of Target Market that supports the Strategic Focus Of the Apple Company. 

 

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