Outline the basic procedures involved in segmentation. Where does it diverge from paging? When something is said to be compacted, what exactly does that mean?

Green and Fresh is a healthy meal-preparation service operating in three states with food prep facilities in each state. Customers visit the Green and Fresh website to select their meals, which are then packaged for the freezer and express-shipped from the facilities in their state. At home, the customer can pull a meal out of the freezer and warm it in the oven or microwave. If the company wanted to expand into new areas of the United States, what segmentation method would probably be most useful in choosing new locations for its food prep facilities?                         A)   loyalty segmentation                   B)   benefit segmentation            C)   psychographic segmentation            D)   geodemographic segmentation            E)   demographic segmentation

Do you have any idea what the meaning of rack space is?

Bella has a passion for sports and thinks it is important to have the right training apparel for sports and training and would like to offer custom made apparel also. She believes there is a gap in the market and consumers have limited options for sporting apparel. She is considering opening up her own sports clothing store in a busy local shopping centre. (a) In respect to defining markets, identify ONE type of market that her business a clothing store would operate in.   (b) Name and describe ONE method that could be used by Bella to collect relevant data about potential customers/a consumer target market for her sports clothing store. (c) Name and explain how ONE element of the promotion mix would assist to promote Bella’s sports clothing store, provide a specific examples