According to the textbook, a(n) Analyst/Strategist can access analytics to leverage earned media marketing technology tools such as social listening by accessing two of the many social listening tools called _______________. BuzzSumo and Google Alerts Mention and Hootsuite Google Alerts and Mention Hootsuite and BuzzSumo In Website analytics, UTM tracking is text added to a link that communicates metrics information to Yahoo and Bing and other Website analytics tools. True False According to Nattan David and in the context of earned media dimensions, ______________ is the consumer’s attitude on a topic of a specific post, Webpage, or review, and is typically categorized as positive, neutral, or negative. Sentiment Position Opinion Perspective According to the textbook, this type of media analytics is an important responsibility for an Analyst because when a business pays for media, it has a vested interests to measure the media impact on business results. Social media analytics Earned media analytics Owned media analytics Paid media analytics In the context of social media analytics, social media has changed the way consumers engage with each other and businesses. It also helps to remove communication barriers in order to bring together like minded individuals, wherever they are in the world and empower consumers to have direct conversations with businesses. True False __________ _ are text and visual advertisements served to consumers on platforms such as Facebook, Twitter, TikTok, and YouTube and are known as paid media. Display ads Paid social ads Search ads Ecommerce ads

According to the textbook, a(n) Analyst/Strategist can access analytics to leverage earned media marketing technology tools such as social listening by accessing two of the many social listening tools called ___. BuzzSumo and Google Alerts Mention and Hootsuite Google Alerts and Mention Hootsuite and BuzzSumo In Website analytics, UTM tracking is text added to a link that communicates metrics information to Yahoo and Bing and other Website analytics tools. True False According to Nattan David and in the context of earned media dimensions, is the consumer’s attitude on a topic of a specific post, Webpage, or review, and is typically categorized as positive, neutral, or negative. Sentiment Position Opinion Perspective According to the textbook, this type of media analytics is an important responsibility for an Analyst because when a business pays for media, it has a vested interests to measure the media impact on business results. Social media analytics Earned media analytics Owned media analytics Paid media analytics In the context of social media analytics, social media has changed the way consumers engage with each other and businesses. It also helps to remove communication barriers in order to bring together like minded individuals, wherever they are in the world and empower consumers to have direct conversations with businesses. True False _ are text and visual advertisements served to consumers on platforms such as Facebook, Twitter, TikTok, and YouTube and are known as paid media. Display ads Paid social ads Search ads Ecommerce ads

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Related questions

Question

	BuzzSumo and Google Alerts
	Mention and Hootsuite
	Google Alerts and Mention
	Hootsuite and BuzzSumo

In Website analytics, UTM tracking is text added to a link that communicates metrics information to Yahoo and Bing and other Website analytics tools.

	True
	False

According to Nattan David and in the context of earned media dimensions, ______________ is the consumer’s attitude on a topic of a specific post, Webpage, or review, and is typically categorized as positive, neutral, or negative.

Sentiment
	Position
	Opinion
	Perspective

According to the textbook, this type of media analytics is an important responsibility for an Analyst because when a business pays for media, it has a vested interests to measure the media impact on business results.

	Social media analytics
	Earned media analytics
	Owned media analytics
	Paid media analytics

In the context of social media analytics, social media has changed the way consumers engage with each other and businesses. It also helps to remove communication barriers in order to bring together like minded individuals, wherever they are in the world and empower consumers to have direct conversations with businesses.

	True
	False

__________ _ are text and visual advertisements served to consumers on platforms such as Facebook, Twitter, TikTok, and YouTube and are known as paid media.

Display ads
	Paid social ads
	Search ads
	Ecommerce ads

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