Marketing of sport refers to the use of the marketing mix to communicate the benefits of participation and/or spectatorship. While marketing through sport refers to the use of sport by organizations to promote and advertise their products to a specific demographic. Select one:

Marketing of sport refers to the use of the marketing mix to communicate the benefits of participation and/or spectatorship. While marketing through sport refers to the use of sport by organizations to promote and advertise their products to a specific demographic. Select one:

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Marketing of sport refers to the use of the marketing mix to communicate the benefits of participation and/or spectatorship. While marketing through sport refers to the use of sport by organizations to promote and advertise their products to a specific demographic.

Select one:

True

False

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