Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Choose the most accurate definition of the "Political Environment" in which International Marketing needs to operate:

 

Question 30 options:

 

a) 

Country's or region's ability to produce a product at lower cost in terms of real resources than another country.

 

b) 

Political Environment consists of any national or international political factors (that is, factors derived from government sector) that can affect operations of a business in any foreign market.

 

c) 

Nation's right to govern itself without outside interference.

 

d) 

Possibility that actions or policies by a government may adversely affect Firm's operations and profits.

Expert Solution
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The environment includes the surroundings or factors that could have an impact on the business's capability to perform its activities, generate revenue and earn profit. The business environment consists of various factors such as weather-related factors, competition, and political factors. Political factors form the political environment in which a business will operate.

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