Based on the strategic group map in Concepts # Connections 3.1, which pizza chains are Hungry Howie's closest competitors? With which strategic group does California Pizza Kitchen compete the least according to the map? Why do you think no pizza chains are positioned in the area above Pizza Hut?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Based on the strategic group map in Concepts # Connections 3.1, which pizza chains are Hungry Howie's closest competitors? With which strategic group does California Pizza Kitchen compete the least according to the map? Why do you think no pizza chains are positioned in the area above Pizza Hut?

 
High
Moderate
Low
High
Pizza Hut
Dominos
Papa John's
Little Caesar's
Cici's
Moderate
Sbarro
Geographic Coverage
California
Pizza
Kichen
Hungry
Howie's
Mellow
Mushroom
Low
Transcribed Image Text:High Moderate Low High Pizza Hut Dominos Papa John's Little Caesar's Cici's Moderate Sbarro Geographic Coverage California Pizza Kichen Hungry Howie's Mellow Mushroom Low
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