Marketing Mix consists of the 4 P's. One of those P's is Place. Some of the most successful franchises in the US include restaurant and food chains like Subway, McDonald's Pizza Hut. Burger King, and Dunkin' Donuts. Other types of successful franchise businesses include hotels, resorts, auto rentals, shipping companies, gyms, and cleaning companies. Franchise is the most common type of…………. 1. Identify the type of vertical marketing system that fills in the blank above. 2. Define it

Ethical Considerations. You’re thinking about startingyour own chain of upscale, drive-through espresso stands.You have several ideal sites in mind, and you’ve analyzedthe industry and all the important statistics. You havefinancial backing, and you really understand the coffeemarket. In fact, you’ve been a regular at a competitor’soperation for more than a month. The owner thinks you’re hisbest customer, but you’re not there because you love theespresso. No, you’re actually spying. You’re learningeverything you can about the competition so you canoutsmart them. Is this behavior ethical? Explain your answer.

What is the principal distinction between a corporate vertical marketing system and an administe red vertical marketing system?

(1) Why would a manufacturer such as Apple chooseto establish its own retail chain? (2) Why are“balanced” retail stores struggling in today’senvironment?