Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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Introduction:
- The relationship between research and development (R&D), patents, and market performance has been a topic of interest for many researchers and policymakers.
- While it is generally accepted that R&D and patent activity can contribute to a firm's success in the marketplace, the strength of this relationship has been subject to much debate.
- In some cases, firms may invest heavily in R&D and patent development without experiencing significant improvements in market performance.
- Conversely, some firms may have strong market performance without extensive R&D or patent portfolios.
- Therefore, understanding the factors that influence the relationships between R&D, patents, and market performance is crucial for firms looking to succeed in competitive industries.
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