Marketing Mix consists of the 4 P's. One of those P's is Place, Some of the most successful franchises in the US include restaurant and food chains likeSubway, McDonald's, Pizza Hut. Burger King, and Dunkin' Donuts. Other types of successful franchise businesses include hotels, resorts, auto rentals,shipping companies, gyms, and cleaning companies. Franchise is the most common type of1. Identify the type of vertical marketing system that fills in the blank above.2. Define it.

The type of vertical market system is discussed as follows-

Answered: rketing Mix consists of the 4 P's. One…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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