Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
expand_more
expand_more
format_list_bulleted
Related questions
Question
CASE STUDY - APPLE’S PLANNING STRATEGY
Apple Inc. (Apple), one of the most valuable companies in the world in terms of market capitalization. Apple led the global technology market by developing innovative products such as the Mac, the iPod, the iPhone, and the iPad which redefined their respective markets. The Apple's approach to innovation which was driven by a passion for creating breakthrough products. Innovation was part of Apple's corporate DNA. Experts said that Apple was innovative because of its ability to iterate designs, devices, and functionality and create products that became a benchmark for customer experience. The Apple's founder Steve Jobs (Jobs) role as the chief innovator of the company.
Jobs fostered a culture of secrecy at Apple and inspired employees to come out with path-breaking products by thinking differently. According to experts, it was Jobs's vision of developing 'insanely great' products that had made Apple an icon of innovation. One of the biggest challenges facing Apple was to launch some ground-breaking products in the future and exceed customer expectations.
Discussion Questions:
3. Do you think Apple is moving towards achieving its vision? Explain.
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
This is a popular solution
Trending nowThis is a popular solution!
Step by stepSolved in 2 steps
Knowledge Booster
Similar questions
- Nike’s strategy in the sporting goods industry.Level: BusinessStrategy: Differentiation Gillette acquired Duracell because of the growth opportunities of the battery industry.Level: ?Strategy: ? In 2012, Microsoft started offering Surface, a series of touchscreen-based personal computers running the Microsoft Windows operating system designed and developed by Microsoft.Level: ?Strategy: ? The Walt Disney Company launched Disney+, an American subscription video on-demand streaming service.Level: ?Strategy: ? American Airlines acquired Trans World Airlines, one of the oldest names in American Aviation, in 2001.Level: ?Strategy: ? Google introduced its own smartphone, the Pixel, in 2016.Level: ?Strategy: ? Dell’s strategy to offer mass customization to consumers in the PC manufacturing industryLevel: ?Strategy: ? Google's foray into the Chinese market in 2006.Level: ?Strategy: ? Video streaming company Netflix’s strategy to create original shows, like “House of Cards” and “Arrested…arrow_forwardChoose an industry that faces significant change over the next ten years. Identify the main drivers of change and construct two scenarios of how these changes might play out. In relation to one of the leading firms in the industry, what are the implications of the two scenarios, and what strategy options should the firm consider? (I thought of Healthcare Industry).arrow_forwardCASE STUDY - APPLE'S PLANNING STRATEGY Apple Inc. (Apple), one of the most valuable companies in the world in terms of market capitalization. Apple led the global technology market by developing innovative products such as the Mac, the iPod, the iPhone, and the iPad which redefined their respective markets. The Apple's approach to innovation which was driven by a passion for creating breakthrough products. Innovation was part of Apple's corporate DNA. Experts said that Apple was innovative because of its ability to iterate designs, devices, and functionality and create products that became a benchmark for customer experience. The Apple's founder Steve Jobs (Jobs) role as the chief innovator of the company. Jobs fostered a culture of secrecy at Apple and inspired employees to come out with path-breaking products by thinking differently. According to experts, it was Jobs's vision of developing 'insanely great' products that had made Apple an icon of innovation. One of the biggest…arrow_forward
- A French cybersecurity firm’s expansion into the Middle East offers significant growth opportunities, with the region’s cybersecurity market expected to reach USD 15.96 billion by 2029. Strategic formulation can follow a shareholder or stakeholder approach. The shareholder approach focuses on maximizing profits, while the stakeholder approach considers all stakeholders’ interests. Given the cybersecurity industry’s nature and the Middle East market’s specifics, a stakeholder-oriented approach might be more suitable. This approach aligns with long-term business sustainability, ethical decision-making, and inclusive governance. It can help the firm navigate the complexities of the Middle East market, build strong relationships, and contribute to the region’s cybersecurity infrastructure. A comprehensive market analysis and consultation with market experts are recommended before making a final decision. In conclusion, a stakeholder-oriented approach may offer a more sustainable path for…arrow_forwardDiscuss whether Tesla is an example of either a classic or high-end disruptive innovator, and back up your position.arrow_forward
arrow_back_ios
arrow_forward_ios
Recommended textbooks for you
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,
MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning 
Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSON
Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning