Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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SWOT Analysis for WALMART
THREATS ONLY
- In what ways are the competitors’ products or services superior to the company’s offerings?
- What do customers dislike about the company?
- Describe and analyze if market demand is decreasing?
- Is the company behind in adopting new technologies for marketing?
Expert Solution
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Step 1
Introduction
SWOT analysis is a tool helping the organization understand the company internally and externally. It analyses all the aspects of an organization internally and externally.
The internal analysis highlights the Strengths and Weaknesses, whereas the external analysis highlights the Opportunities and Threats.
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