lai Yang, marketing manager for Energy Products, reviews a S.W.O.I. analysis to help him evaluate four new-product ideas his company is currently considering. Yang is operating in the step of the new-product development process. Multiple Choice idea evaluation development commercialization
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Tai Yang, marketing manager for Energy Products, reviews a S.W.O.T. analysis to help him evaluate four new-product ideas his company is currently considering. Tai Yang is operating in the ________ step of the new-product development process.
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- For this professional assignment consider the four (4) stages of the product life cycle (introductory, growth, maturity, and decline) for the company you selected in DQ Week 3 and: Define your marketing objectives under each one of the four stages. Explain how you will use the marketing mix to create your marketing strategy under each one of the four stages. Discuss the level of competition under each stage as you develop your strategy. Discuss how cultural context and location of the marketing strategy affects the product life cycle stages. Ensure that you support your response with at least two (2) peer-reviewed sources plus the textbook. If possible, use resources outside of the USA and include perspectives from different countries, contexts, and cultures.1. Sara is aware of many different brands of food processors, but she is only considering seriously three of these brands. These three brands that Sara is evaluating constitute her ____. Select one: A. Alternative set B. Awareness set C. Preferred set D. Evoked set E. Evaluative Criteria 2. Lara noticed that she was running out of gas. She pulled into the closest pertrol station and filled up the tank. Lara's decision on which gas to purchase is characterized by ____. A. limited decision making B. A high level of cognitive processing C. Extended decision making D. A high level of affective processing E. A low level of purchase involvement. 3. Most purchases in supermarkets are unplanned. Select One: A. True B. False As soon as possible urgent With ExplanationDescribe the current target market. for Cucumber-Ginger Flavoured Water?
- Use the multiattribute attitude model to assess10 students’ attitudes toward several brands in thefollowing product categories. Measure the students’behavior with respect to these brands. Are theyconsistent? Explain any inconsistencies.a. Television news programb. Sports drinksc. Healthy dinnersd. Fast-food restaurantse. Exercisef. Coffee shops(i) Identify and explain FOUR (4) strengths in the LifeCare Physio Bhd’soperating environment. (ii) For each strength identified in (i) above, describe how LifeCarePhysio Bhd make further improvements to provide the best value formoney.How were the AIDA principles used in clear anti-dandruff shampoo prodcut?
- What is the answer is correctABCD ?Consumer decision is a careful evaluation of the attributes of a set of products, brands, or services and rationally selecting the one that solves a clearly recognized need for the least cost. a) Discuss the four views of Consumer Decision Making (an economic view; a passive view; a cognitive view and an emotional view); b) Discuss Consumer Decision Making Process in detail.जिन्यहेमपर सि Thny leadeship study Delation ship bader and The The. ny Joaderexplain -the blw diesiptive coutingency help change-anentid theery with exumple2 of
- Consumer Decision Making Process: 1. Problem Recognition 2. Information Search 3. Alternative Evaluation 4. Outlet Selection and Purchase 5. Post Purchase Processes Use the purchase of eggs and describe actions one would take at each stage of the consumer decision-making process above, in detail. Would one skip any of these stages? Which stage is most important for marketers? Does this depend on which product is being marketed?Sally Morrison, the head of marketing for Lightbox (De Beers' synthetic stone brand), said the brand's products were meant to be viewed by consumers as playful accessories. "Everyone who is in this space is focusing their marketing on the bridal category." Ms. Morrison said. "And we believe they are missing an incredibly interesting opportunity: the self-purchasing professional and younger woman, the older woman who already has a jewelry collection," and any woman "who doesn't want the weight and seriousness of a real diamond for everyday life." "Though man-made stones account for only about 2 percent of the diamond industry's supply, analysts at Citibank have forecast a possible rise to 10 percent by 2030." Based on this quote in the article, how would you categorize Lightbox in De Beers' portfolio planning? O. Dogs O. Stars O. Question Mark O. Cash Cow O. Red LightDevelop a questionnaire designed to measureconsumer satisfaction of a clothing purchase of $100or more. Include in your questionnaire items thatmeasure the product’s instrumental, symbolic, andaffective dimensions of performance, as well as whatthe consumer wanted on these dimensions. Theninterview several consumers to obtain informationon actual performance, expected performance,and satisfaction. Using this information, determineif consumers received what they expected (i.e.,evaluation of performance) and relate any differenceto consumer expressions of satisfaction. What arethe marketing implications of your results?