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How does the careful selection of brand elements by marketers contribute to a company's long-term success in a competitive market ?
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- what are the ways through which companies can ensure that their marketing mix supports the development and delivery of a consistent brand experience for their customers?How can a company address negative consumer perceptions and improve their brand image?Is Marketing important in the success of a brand or product in the market? Why? by your own word
- Describe the current competitive market for your product. Can you identify the number of brands or the market share that they hold? Expand your analysis to include other products that are similar or could be substituted for yours.What brand performance metrics should a business/organization currently track in marketing?What is the importance of product value in marketing?
- How do marketing activities add value to products?Brands compete in markets and markets evolve. Some markets are emerging, while others are growing, maturing or declining. The nature of customers' needs and competitive intensity varies as markets move through their lifecycle. A challenge for marketers is to understand the size and nature of a target market, and to use good judgment to anticipate how that market will evolve going forward. Such knowledge will help marketers make better decisions, which in turn should support favorable marketing performance as measured by marketing margin and ROMI. Please create a thread and in it provide the following in a brief summary: Choose a market for a product or service of interest to you. The market can be business to consumer (B2C) or business to business (B2B). The geographic scope of your market can be limited (e.g., the City of Hartford), expansive (e.g., the world) or somewhere in-between, but you must specify it. Using data from any existing publicly available source(s), describe the…Considering your product’s attributes and your target market’s (or markets’) buying behavior, will your product likely be sold to the ultimate customer or to another member of the marketing channel?