Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Discuss what is required for the successful implementation of a strategic plan.
Expert Solution
Step 1: Definition of Strategic Plan
Please find the answer below.
STRATEGIC PLAN:
The process by which an organization determines its strategy or direction and decides how to allocate its resources to achieve its strategic goals is known as strategic planning. Additionally, it could have controls for directing how the approach is implemented.
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