Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Discuss what is required for the successful implementation of a strategic plan.

 

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Step 1: Definition of Strategic Plan

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STRATEGIC PLAN:

The process by which an organization determines its strategy or direction and decides how to allocate its resources to achieve its strategic goals is known as strategic planning. Additionally, it could have controls for directing how the approach is implemented.


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