What impact does social media have on public relations practices, particularly crisis communications and reputation management? How significant is it for organizations today to monitor content on social media sites, including hash tags and other signs of internal and external dialogue?

Have you used Twitter to communicate with friends or family? What are your thoughts on this service?

Karl self-publishes a cookbook titled “Hole Foods” featuring recipes for donuts, Bundt cakes, tortellini, and other foods with holes. To sell and publicize the book, he creates the website HoleFoods.com. As part of the metadata used in the SEO marketing for the site, Karl incorporates names and other key words for other cooking and cookbook sites that are well known and widely searched in order to drive traffic to his site. Has Karl violated the rights of the other sites? Explain why or why not.

What power do we have on social media? Is it valuable? How is it measured? Is it important outside specific social apps?

Discuss the role of influencers in potentially escalating or resolving a social networking crisis.

. Digital mannequins collect data frompassersby who are unaware that they arebeing recorded. Is this ethical?

Is there a distinction between the surveillance of public spaces and the monitoring of private relationships? Critically appraise the legitimacy of both.

During which stage of a social media strategy would you monitor the metrics you choose.

What are the essentials to marketing on social media platforms like Instagram.

How can we, as consumers and sharers of news, learn to identify potential "fake news" stories and how does it affect each of us?