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- Key account management is a strategy used by suppliers to target and serve high-potential customers with complex needs by providing them with special treatment in the areas of marketing, administration and service. As a Sales Manager, you have been tasked by management to consider setting up key accounts. Explain five (5) circumstances under which you feel a company is more likely to move towards setting up key accounts. In addition, briefly discuss five (5) criteria to consider in selecting key accounts for your company.5:04 Learning Activity-Marketing 2150 Spring 2020 Chapter 8-New Product Development The Product Life Cycle In this learning activity, we will develop skills related to explaining the concept of the product life cycle and the elements involved in each stage. The product life cycle describes the stages a new product goes through in the marketplace; introduction, growth, maturity, and decline. The shape of the product life cycle is influenced by consumer demand, competition, and economic, legislative and technological factors. Name 4 products (goods, services or ideas) from your home or purchasing history in each phase of the Product Life Cycle. For example, fully autonomous vehicles might be in the introductory phase, but wall mounted telephones might be in the decline phase. learn.mru.ca - Private A. Introduction Stage The introduction stage of the product life cycle occurs when a product is first introduced to its intended target market. During this period, sales grow slowly, and…Go to Walmart’s corporate website (corporate.walmart.com/our-story/our-business) and read about Walmart’s operations,pricing, distribution centers, and fleet in the United States. How doWalmart’s distribution centers and supply chain support its mission andmarketing strategy?
- Consider the following questions to prepare for our discussion of Costco's strategy for competing in the warehouse clubs industry. Develop a 5-Forces analysis of the Warehouse Clubs industry. What are the strongest forces impacting firms in this industry? Which generic strategy type does Costco pursue?In PoM and in Lectures, we discussed three (3) types of product distribution strategy. Name these three types of distribution strategy, explain how each work - in your own words - and provide an example of what type of products are best suited for each method of distribution. If you were in charge of the decision, which type of distribution would you employ for a company selling high end gas BBQs and WHY? Be sure to take a stand and explain your answer on this final part of the question.the goal of Supplychain management is to meet consumer requests in a profitable and long term manner. Supply networks must adapt to changing demands in order to be managed and operated effectively. Analyze current Supplychain Management trends in light of the influence of Covid19
- (1) In any current or previous job, what steps havesupervisors taken to help you understand your role inthe supply chain? (2) How might a manufacturer orretailer use the transparency and traceability affordedby blockchain to promote closer relationships with itscustomers?Topsy Turvey Toys is a U.S.-based toy retailer that buys all its merchandise from Ureshi Toys, a Japan-based toy manufacturer with production facilities in twelve nations. UreshiToys markets its toys globally without modification in brand name or product specification. The products that Ureshi Toys manufactures are examples of ________. A) intangible products B) global products C) niche products D) customized productsDistribution systems and strategies do not guarantee the success or growth of e-commerce and e-business in the distribution industry. However, recognising the importance of distribution systems and strategies and developing and continuously improving distribution systems significantly affected the current success of Amazon. Analyse these statements and advise Amazon on the factors to consider when selecting a distribution channel.
- NOT AN ESSAY! Effective supply management enables a firm to meet its strategic objectives and improve performance. You are a supply chain management consultant appointed by a fast-moving consumer goods (FMCG) organisation that is experiencing basic supply chain issues. Discuss any two supply management goals the FMCG organisation should achieve to improve the supply chain’s performance. You must also include practical examples as well as a justification as to why you have identified these two goals as the most important.distribution channels are poorly 2. The Smith boys want to get the new Xbox console for Christmas, but their parents are hesitanta buy it because the family already owns the two latest versions of the PlayStation consoles with multiple games and extra controllers. Their decision to remain with the PlayStation is due to which of the following? Switching costs Bargaining power Brand loyalty d. Lack of economies of scale d. a b. c.A reputable FMCG company is holding its Annual Sales Conference on July 1 st , 2021 for its fiscal year sales plan. The company is interested in launching new product beside its existing product lines. The new product will be novel in the history of the company. 1. Discuss the types of distribution channel that could be used to deliver this product to end consumer.