Consider the following questions to prepare for our discussion of Costco's strategy for competing in the warehouse clubs industry. Develop a 5-Forces analysis of the Warehouse Clubs industry. What are the strongest forces impacting firms in this industry? Which generic strategy type does Costco pursue?
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Consider the following questions to prepare for our discussion of Costco's strategy for competing in the warehouse clubs industry.
- Develop a 5-Forces analysis of the Warehouse Clubs industry. What are the strongest forces impacting firms in this industry?
- Which generic strategy type does Costco pursue?
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- What is the value of Customer Relationship Management between and manufacturer and suppliers, wholesalers, retailers, sales force, and employees?Discuss three key challenges for a retail store warehouse manager and provide an explanation of how you will overcome each of these challenges.Key account management is a strategy used by suppliers to target and serve high-potential customers with complex needs by providing them with special treatment in the areas of marketing, administration and service. As a Sales Manager, you have been tasked by management to consider setting up key accounts. Explain five (5) circumstances under which you feel a company is more likely to move towards setting up key accounts. In addition, briefly discuss five (5) criteria to consider in selecting key accounts for your company.
- The goal of key account selling is to build long-term customer relationships and ultimately to achieve customer loyalty. Briefly describe the benefits to the selling organization that may result from long-term customer relationshipsHow would the sizes of the potential market, available market, qualified available market, and served market vary for a business/organization? What are some limitations of the NAICS (North American Industry Classification System) categorization scheme? Under what circumstances is believed that the top-down market sizing approach would be more accurate? What about the bottom-up approach?The Real Estate Sector is a wide sector and offers a broad spectrum of products. Choose a company of your choice in the real estate industry and discuss how the services marketing mix has been implemented by the organisation of your choice. In addition, explain the best practices as well as areas of improvement in the implementation of the services marketing mix following your thorough analysis of the services marketing mix implementation
- Diversification Strategies – Target Corporation Compare and contrast the different diversification strategies being used by Target Corporation and competitors within the discount variety retail industry Recommend a diversification strategy that best fits the discount variety retail industryThese four elements are fundamental to any successful customer relationship management platform.What would be the best questions comparing potential market, available market, qualified available market, and served market for a business?
- Choose an organization that creates products that are sold to other businesses and uses at least two different sales channels (the organization may or may not use any intermediaries). Briefly describe the organization, its target market, its competitive situation, and the products that it produces (NOTE: If the company is very large and produces many diverse product lines, you should narrow your focus to just one division or product line of that company). Classify and describe the multi-channel distribution system for the product line and assess the appropriateness of its design in relation to its desired service output levels (e.g., lot size, waiting time, spatial convenience). Discuss the role that business-to-business e-Commerce plays in the marketing channel associated with the selected organization (e.g., eCommerce involving business-to-business transactions). Explain how the distribution system does or could operate as an integrated logistics system (i.e., use of information…How do marketing channel members use data warehouses to make decisions?Critical Thinking Can a company's reverse logistics system have a significant influence on how a con- sumer views the organization and its brand? Are there specific types of products for which a com- pany's reverse logistics system could play a more im- portant role in contributing to a customer's view of the organization? For those companies what charac- teristics would you expect their reverse logistics sys- tems to have in order to create high added value for a customer?