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- written report (minimum three (3) pages) of an effective sales training program conducted by any company.Which of the following is the term for “the sequence of actions or touch points a seller executes over a period of time to engage with a prospect”?Search in the internet and submit a written report (minimum three (3) pages) of an effective sales training program conducted by any company.
- Discuss the importance of a concrete, well written proposals and establishing buyer vendor relationship.1. Discuss the link between a brand image and pricing strategy. 2. Discuss the advantages and disadvantages of using social networks as part of a promotional campaign. 3. Discuss the advantages and disadvantages of celebrity endorsement in the promotion of fashion brands.Reverse auctions Multiple Choice put downward pressure on prices. have an increasing number of buyers as the auction progresses. benefit the sellers significantly more than the buyers. have many buyers. are seller-initiated.
- 1. Many companies offer customers various discounts from their normal or list price to entice them to buy. Discuss and give example the main types of discounts offered by the company. 2. Should the salesperson mention a discount at the beginning, middle, or end of a sales presentation? Why?Sellers may price the product at any level they wish, provided they do not discriminate among similar classes of buyers True FalseYou are a brand! To manage any brand effectively, you must carefully be in touch with what you think about your brand and what your consumers think of your brand. Understanding how the brand is perceived internally and externally is critical to building and managing a strong brand. Each student will develop and present their unique brand. The objective of this assignment is for you to practice using brand-building concepts in developing a brand that you should not only know extremely well but be well-versed enough to explain the brand, its features, values, challenges,and future growth – YOU
- During the preapproach stage of the selling process, a salesperson should: Question 14 options: a) learn as much as possible about a prospect's organization and its buyers. b) create point-of-purchase displays. c) handle price objections and close the sale. d) provide information about various referrals and discounts available.6. The role of brand names and advertising Which of the following statements about brand names is true? Brand names give the seller an incentive to provide consistently high-quality products and services in order to protect the reputation of the brand. It is always rational to prefer brand names over generic substitutes. Brand names are always economically wasteful since they dupe consumers into buying more expensive goods and services that are no different from generic versions. Read the following example and determine whether it illustrates a common critique or defense of advertising. While shopping for soft drinks, Charlotte is trying to determine whether to purchase the generic seltzer or the brand La Crosse. Although she could not notice the difference between the two in a taste test, she buys the higher-priced La Crosse because she has seen it advertised as being "La drink of La Summer." This illustrates a common of advertising.Based on what we now know about the essence of relationships, is it possible for a customer to have a relationship with a commercial (or other) firm? Is it possible for a customer to have a relationship with a brand? Is it possible for a firm to have a relationship with a customer—especially a customer who is one of millions of customers? If you said no to any of these, what conditions would have to be met before a relationship would be possible?