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- What challenges do marketers face as they haveto create campaigns that span mobile, Internet, andtraditional media?Why is Red Bull's targeted audience mainly male consumers?Briefly discuss each of the five elements of the social marketing process as discussed in the text: fan acquisition, engagement, amplification, community, and brand strength.
- What is Digital Marketing ?Choose any one social media platform or site and research the demographics of the users of that platform. what are the gender, age range, and income level of the typical user? Is this changing or expected to change in the near future? Based on that information, brainstorm at least five brands or products targeted at that market segment that could effectively be marketed on that platform.How has digital marketiing affected Amazon in Technology and Internet for market effeictivness
- How effective would a fast food chain Chick-Fil-A's marketing be promoted on social media?Identify and briefly explain the most appropriate approach to integrated marketing communication for each of the following: 1. Gen Z 2. Millennials 3. Gen X 4. Baby BoomDefine digital media, digital marketing, andelectronic marketing.